Video experiment log

How to use it

1. Download the file and keep an editable copy for this recording.
2. Fill in the project details, then work through the checks before moving to the next step.
3. Save the completed version with your footage so the next person can see your decisions.

Use the same measurement window when comparing videos. An observed difference does not prove a particular edit caused it; audience, topic and distribution can change too.

What is included

video_id,audience,question,change_tested,unchanged_elements,publish_date,measurement_window,views,watch_time,qualified_responses,observed_result,limitations,next_test